Amsterdam healthy weight program
In the Netherlands, 12% of ten-year olds is overweight. In Amsterdam, this percentage is much higher. About 24,500 children in the city, the equivalent of 18,5%, suffer from overweight. Ahti works with GGD Amsterdam and VU University to develop pilot projects that stimulate young people to live a healthier life and make healthier choices.
The health situation
A lower social background, where parents have limited education and lower income, is often the cause for this poor physical condition.
Moreover, these children often live in the same neighborhood and influence each other there and at school.
Overweight and obese children are likely to stay overweight in their adult life. They have an increased risk of developing diabetes or cardiovascular diseases and to suffer other lifelong health issues.
There is clear urgency to address this problem in the city of Amsterdam.
The purpose of the project
The ultimate purpose of the project is a healthy weight for all children in Amsterdam by 2033.
To achieve this, children have to become aware of the importance of health and how to achieve this. Many factors are involved, like the availability or easy access of unhealthy food at schools and in their neighborhood and the nutrition pattern at home. The most important is to achieve a positive attitude towards health.
Wat is ahti’s role
Ahti works with GGD Amsterdam, VU University and other partners on projects that help young people make healthier choices.
An example is de Gezonde Coach (the Healthy Coach) in local supermarkets where high school students often go to, to grab lunch or snacks. We train their staff, who are of a similar age, to help the students make better choices for lunch.
According to sales data from the supermarkets involved, the students gradually adopted healthier food habits. This is just one of the many examples on how to combine real world data with behavioral change.
Name: Amsterdam healthy weight program (Amsterdam gezond gewicht)
Partners: City of Amsterdam, GGD, VU University, Albert Heijn / Ahold